Selected work
Things I've built.
Numbers attached.
Each case study covers the situation, what I built, the tools, and what happened. No fluff, no agency-speak.
Local Discovery Platform
An independent local discovery platform. Zero to 18,000 community members and 1,500 email subscribers. All organic.
Chief of Staff AI Workflow
Built a custom AI Chief of Staff that runs alongside me. Triages tasks, drafts work, manages competitor and content research. Over 20 hours a week handed back.
Content Operations for Small to Medium Marketing Agencies
Built scalable content operations for small to medium US marketing agencies. GPT workflows, SOPs, tracking dashboards, quarterly reporting to the CEOs.
Print on Demand Etsy Shop
Took a print on demand shop from zero to first sales. Product research, Canva design, listing copy, brand identity, customer management.
Lead Magnet to 1,500 Subscribers
One PDF lead magnet, built into an automated email funnel. Selling digital products, paid consultations and itinerary review services.
Content Strategy for a Travel Publication
Audited an established travel site, defined the content pillars and built a 12 month editorial roadmap mapped to search intent and reader journey.