Content strategy & project management. Building the systems behind the work.
I build the systems
behind the content.
Content strategy, pillars and roadmaps. SEO, email and community growth. AI workflows and the international teams to run them. Six plus years building content functions that ship without me in the room.
18K
Community members. All organic.
1,500
Email subscribers from one PDF.
20h
A week handed back to the team.
6+
Years building content functions.
Selected work
Different briefs.
Same operating system.
Local Discovery Platform
An independent local discovery platform. Zero to 18,000 community members and 1,500 email subscribers. All organic.
Chief of Staff AI Workflow
Built a custom AI Chief of Staff that runs alongside me. Triages tasks, drafts work, manages competitor and content research. Over 20 hours a week handed back.
Content Operations for Small to Medium Marketing Agencies
Built scalable content operations for small to medium US marketing agencies. GPT workflows, SOPs, tracking dashboards, quarterly reporting to the CEOs.
Print on Demand Etsy Shop
Took a print on demand shop from zero to first sales. Product research, Canva design, listing copy, brand identity, customer management.
Lead Magnet to 1,500 Subscribers
One PDF lead magnet, built into an automated email funnel. Selling digital products, paid consultations and itinerary review services.
Content Strategy for a Travel Publication
Audited an established travel site, defined the content pillars and built a 12 month editorial roadmap mapped to search intent and reader journey.
Toolbelt
Claude · ChatGPT · Ahrefs · GA4 · Search Console · Screaming Frog · Asana · Trello · Notion · Kit · Mailerlite · Buffer · Metricool · WordPress · Elementor · Canva · Photoshop · Midjourney · CapCut.
Let's work together
Contact me to see
how I can help grow
your business.
Strategy, systems and the team to ship the work. Tell me what you're building and where the bottleneck is.