Senior Project Manager
Content Operations for Small to Medium Marketing Agencies
A content function that runs without me in the room.
Int'l
Team managed across rotating projects
8+
Niches. Food, travel, home, real estate, health, beauty, pets, restaurant
Q
Direct reporting line to the CEOs
Situation
The agency needed someone to turn loose strategy into repeatable execution. The brief was simple. Free the founders from day to day content oversight.
What I built
Led an international team across Pinterest, Etsy, and rotating client work.
- Built and launched a print on demand Etsy shop end to end. Research, design, listings, first sales.
- Created GPT powered SOPs that let the team run ongoing shop management without my input
- Built Pinterest content strategy across 8+ niches using trend and keyword data
- Designed tracking dashboards and performance docs for ongoing monitoring
- Reported quarterly to the CEOs on strategy, performance and next steps
Tools
AsanaTrelloClaudeChatGPTCanvaPinterest TrendsEtsyGoogle Sheets
Outcome
A content operation the founders could trust to run on its own. Documented systems, clear delegation, predictable output.
Next project
Print on Demand Etsy Shop