Local Discovery Platform

Situation

I wanted to prove a modern local media brand could be built on content systems instead of ad spend. So I started from a blank page and built every layer myself before bringing on contributors.

What I built

Built it all. Content architecture, SEO, directory, events, email funnel.

• Full content architecture and editorial calendar from scratch
• Searchable business directory and a what's on events calendar
• SEO strategy mapped to actual local search intent, not vibes
• Lead magnet PDF plus an automated email funnel selling digital products and consultations
• Community strategy that grew the Facebook group to 18K with no paid promotion
• Onboarded and now lead a team of local contributors as founding editor

Tools

Outcome

A live testing ground for content systems, AI workflows and monetisation models. Proof that owned audience growth still works without paying for it.