Email & funnel build
Lead Magnet to 1,500 Subscribers
One PDF. 1,500 subscribers.
1,500
Subscribers from one lead magnet
1
PDF doing the heavy lifting
3
Monetisation streams plugged in
Situation
I wanted one owned audience asset that could drive growth without depending on platform algorithms. So I built a PDF worth opting in for.
What I built
Lead magnet design, funnel logic, list growth.
- Designed and wrote the lead magnet PDF
- Built the opt in flow and confirmation sequence
- Mapped the welcome sequence to three monetisation paths. Digital products, consultations, itinerary reviews.
- Iterated subject lines and CTAs against open and click data
Tools
KitMailerliteCanvaWordPressGA4
Outcome
A self sustaining list that grows weekly and routes warm subscribers into paid offers. Without me touching it day to day.
Next project
Content Strategy for a Travel Publication